You're right of course about DDG selling advertising — I assume at much lower cost than Google given their relative inability to gather intelligence about users

You're right of course about DDG selling advertising — I assume at much lower cost than Google given their relative inability to gather intelligence about users. The big question is whether they have a non-evil business model on the horizon (sponsored links aren't bad of themselves, but they are the entrance to the rabbit hole Google has long since gone down and expanded into a giant underground complex).