Progressive-minded providers, the ones who want to "do well by doing good", understand that they are providing a valuable service for a fair fee, and they want

Progressive-minded providers, the ones who want to "do well by doing good", understand that they are providing a valuable service for a fair fee, and they want to cut out the middlemen as much as the patients do. I love doctors who say, "I charge $X. If you have an insurance policy, that's great, tell me where to send the invoice, but YOU are my customer and you are responsible for making sure it gets paid."