> (Sidenote: Judging by my AdWords clicks, Inventory Management is very popular in India) The cost per click in different countries can be very different. Indi

> (Sidenote: Judging by my AdWords clicks, Inventory Management is very popular in India) The cost per click in different countries can be very different. India traffic is usually considered lower-quality, and is usually much cheaper. My guess is that he saw a lot of India users not because its popular, but because that's what his budget allowed him to buy.