With all due respect to Dr. Bose, that reputation stuck because it stayed true. To be fair though, Bose gets away with their premium cost because they fill a ve

With all due respect to Dr. Bose, that reputation stuck because it stayed true. To be fair though, Bose gets away with their premium cost because they fill a very important market hole in home audio: they produce top-notch products backed by good design and actual science. There are a slew of companies slinging absolute crap, and a bunch of other companies selling pseudoscientific nonsense. Audio is a very difficult field for untrained people to judge product quality on the showroom floor--and in this sense, it's somewhat different from Apple's marketing task. I don't own any Bose products, but hats off to Dr. Bose for blazing his own trail, haters be damned.