This is one of the two-way street issues. There is real business value to be extracted from exploiting the existing sexism in society, agreed, but in doing so,

This is one of the two-way street issues. There is real business value to be extracted from exploiting the existing sexism in society, agreed, but in doing so, it also reinforces that existing sexism. It's a vicious cycle of mutually supporting behavior. That is a problem. Denying said value is not necessarily the best solution, but some solution is necessary.