Social anthropologist my arse. Mark's inspiration was Ryze, Friendster and Myspace (the initial feature lists are near identical). The brilliant insight was m

Social anthropologist my arse. Mark's inspiration was Ryze, Friendster and Myspace (the initial feature lists are near identical). The brilliant insight was making each network 'private' by email domain and maintaining that ability to remain mostly walled off when they opened up the network to outsiders. The author seems to be confusing the origin of the name with the origin of the feature set.