>> "...they want to be what Google and Apple would be if they merged" I don't see much upside to becoming another Apple. I always thought of Apple's strategy a

>> "...they want to be what Google and Apple would be if they merged" I don't see much upside to becoming another Apple. I always thought of Apple's strategy as being dictated by MS, since the volume and business ends of the market were off-limits, Apple had to take what was left, making a niche for itself at the high end. Apple is doing well now, but their situation doesn't seem any less precarious than MS, and there certainly can't be room for both companies in Apple's market. Google's market, too, doesn't seem to have enough room for a MS. If I was MS, my priority would be protecting the health of my cash cows. The PC is not literally dead. Just because a van is not a sports car doesn't mean companies that make vans are going out of business. This reorganization seems to be a response to criticism of Windows 8 and Ballmer's leadership, and this seems to be Ballmer's way of saying he doesn't intend on going anywhere. At least, not without a lot of bureaucratic box-reshuffling.