It probably doesn't, at this point. In fact, I bet they're probably trying to figure that out right now, and likely know already. I think the line "...and this

It probably doesn't, at this point. In fact, I bet they're probably trying to figure that out right now, and likely know already. I think the line "...and this is just the beginning." is very telling. Premium recipes or financial kickbacks for lead generation to other services seem like potential ideas for generating revenue in the future.