My first impressions as a layman: A. Have that yellow button be buy now, not read the story. Have the story on the product page. B. Way too many clicks to ord

My first impressions as a layman: A. Have that yellow button be buy now, not read the story. Have the story on the product page. B. Way too many clicks to order, something like 5 pages to get to checkout. I think it should be Home -> product -> checkout. There's a reason Amazon loves it's one-click.