That's true. The online payments would have to have a huge audience comparable to its paper circulation. If we're talking WSJ at $1.50 newsstand price, it could

That's true. The online payments would have to have a huge audience comparable to its paper circulation. If we're talking WSJ at $1.50 newsstand price, it could be $0.10 per article... if advertising was consistent online, which we know isn't the case.