I was really hoping that iOS app URL schemes could be used as actions. An example that comes to mind is "If a new article is added to my Pocket, then open the

I was really hoping that iOS app URL schemes could be used as actions. An example that comes to mind is "If a new article is added to my Pocket, then open the Pocket app on my iPhone (pocket://)." This could also be a handy way to launch apps on your device remotely (assuming the device has the IFTTT app open).