I would imagine that very few people in high levels of the company knew about this. I can't exactly blame them for the marketing campaign... just imagine you w

I would imagine that very few people in high levels of the company knew about this. I can't exactly blame them for the marketing campaign... just imagine you work for Microsoft's marketing division... Apple/Google are completely destroying you and your company has missed the boat almost every major technological revolution of the last decade (internet, mobile, etc). How would you exactly convince people to switch to your companies products? At the time, there was a lot of fear around Google's data collection and what they might do with it, so it's unsurprising this is the route they took (although anyone sensible would assume that Microsoft of all companies would be just as bad if not worse).