we have some special sauce in our distribution, customer acquisitions, and business model that not only differentiate us from Yelp and IP, but give us some uniq

we have some special sauce in our distribution, customer acquisitions, and business model that not only differentiate us from Yelp and IP, but give us some unique advantages. We are not going to be beating Yelp at the game of Yelping, they rock in that space. As for IP, they recently got acquired by CitySearch for a pretty slim price compared to all the VC money they raised. IMHO - IP never gained real traction or consumer preference and it seems like they are having a very tough time gaining market share from Yelp. In short, we are going to win through delivering bottom line impact to our customers and real value across all our user groups.