Personally, as a consumer I like using Apple products over MS, and I like using Microsoft products as an enterprise user (I'm a programmer). In my perfect world

Personally, as a consumer I like using Apple products over MS, and I like using Microsoft products as an enterprise user (I'm a programmer). In my perfect world, the two companies would complement each other. Typically Microsoft has done far better in the enterprise versus consumers (the xbox is the rare exception). Apple is the reverse.