Guys, guys.. You need a workshop on basic PR strategies... As a former VP of a tech PR firm, I would be glad to explain the basics: 1) To get any serious media

Guys, guys.. You need a workshop on basic PR strategies... As a former VP of a tech PR firm, I would be glad to explain the basics: 1) To get any serious media coverage you need to be newsworthy, 2) What is newsworthy? Any person, company or event that fits into a large economical, social or political picture can be considered newsworthy. 3)Best way to learn and practice being newsworthy is to read the Wall Street Journal (There are other pubs, but if you have only enough time to read one, make it WSJ) 4) Don't just read an article, but read and answer 3 questions. a) What is the trend(big picture) that this article describes? b) How does my company fits into this trend? c) Where can I find statistics that support my point? 4) Once you see a great fit for yourself, write to the author of that article an e-mail. Most of the WSJ reporters are easy to reach. If you do the 3) practice right, sooner or later, you will be included in those WSJ stories. Just think, companies pay $10,000 and up in monthly retainers to PR firms to get their names in WSJ. 5) Similar strategy applies to getting coverage from Guy Kawasaki & other top tech bloggers. a) join Twitter, follow Kawasaki http://twitter.com/guykawasaki http://twitter.com/guykawasaki on Twitter b) listen what he is talking about c) join the conversation, d) if your comments(twits) are intelligent, he & others will notice & answer, re-twit your comments. And that is your surest way to get coverage from Kawasaki. 6)One important point to remember.The media(Kawasaki included) always want to post a)educational b) entertaining content. Give them something new(educate them), be it an idea, a point of view, personal observation & a joke, tie your current work into it for promo benefit. Keep it short and simple. (Twitter is a good way to train yourself in brevity) P.S. I am here because I a fan of Paul Graham's ideas. Paul, if I can be of any help in your endeavors, you can reach me via my Twitter http://twitter.com/mylifeandart http://twitter.com/mylifeandart