Your point being? If the (potential) customer doesn't feel it's a big enough win for the price being asked, they can used their expenditure budget elsewhere to

Your point being? If the (potential) customer doesn't feel it's a big enough win for the price being asked, they can used their expenditure budget elsewhere to what they perceive to be a bigger gain. If the price being asked is greater than the cost they are willing to bear, it's up to the (potential) consumers to reassess their priorities within their means.