I have a little bit of taste in coffee (not much) and despite not especially liking Starbucks coffee, I drink a lot of it. When I'm late to work or needing to

I have a little bit of taste in coffee (not much) and despite not especially liking Starbucks coffee, I drink a lot of it. When I'm late to work or needing to wake up to get a bunch of stuff done on my lunch hour, I don't really care what it tastes like. Starbucks is reliably strong, convenient, and ubiquitous. When I'm enjoying a nice leisurely morning, I much prefer the stuff I brew at home, but how often does that happen? Rarely more than two mornings a week. Likewise, when I want to sit for a while, I strongly prefer the coffeehouse down the street, but sitting quietly and enjoying myself happens far less than deciding to sleep in and rush to work. On another note, I don't understand the connection between Apple and Starbucks. It seems impossible for someone to think of one without thinking the other. Why? Starbucks has no snob appeal and no fan base who sincerely believes it has the best product. McDonald's and Starbucks long ago identified each other as their primary natural competitors. The only thing I can think of is the sterile styling and image of superficiality, which is to say, the connection is made by people who are fans of neither.