While it's easier to be smart about investing, it's also very easy to not be smart. I'm pretty sure most retail investors invest with zero or negative[1] infor

While it's easier to be smart about investing, it's also very easy to not be smart. I'm pretty sure most retail investors invest with zero or negative[1] information advantage, but don't lose a lot of money because the median expected value of investment opportunities open to the public is positive. 1. Due to cognitive biases.