Every search engine suffers from a particular paradox which I will describe, but Google suffers from it twofold by virtue its contextualized searches. The parad

Every search engine suffers from a particular paradox which I will describe, but Google suffers from it twofold by virtue its contextualized searches. The paradox is simply this: it fundamentally cannot, for instance, offer a meaningful search on something like "cheap car insurance." It can only tell you who the best advertisers are. If the cheapest company has little to no advertising budget, you'll never find them on Google. Your best bet will be to find them through a secondary insurance search engine which, by virtue of its massive advertising budget, does show up on Google. I don't know if DuckDuckGo solves this problem. It probably doesn't because the problem is driven by keyword searches and only exacerbated rather than created by advertising-centric filtering. I'm not even sure it can be solved. It's something I'd like to see tackled, though.