But I'm talking about using Google anonymously, incognito. Sure, they might guess who I am from my IP address or font list or something weirder, so who knows. B

But I'm talking about using Google anonymously, incognito. Sure, they might guess who I am from my IP address or font list or something weirder, so who knows. But assuming they don't know who I am, or at least act like they don't know who I am, Google still works better for certain types of query. I think this has to do with the way the software itself is tuned, or perhaps what their other customers search for.