3 ms·
Jobs' scare tactic was that Amazon would eventually take a larger commission. Jobs even admitted that Amazon would profit Publishers more in the short term, es
by JimmaDaRustla 13y ago
Jobs' scare tactic was that Amazon would eventually take a larger commission.
Jobs even admitted that Amazon would profit Publishers more in the short term, essentially admitting that Apple was going to make Publishers eat losses by price matching Amazon. Then, once Amazon was forced to increase prices in order to make a profit because they've been squeezed out of their Monopoly position, then the profit starts rolling in.
Very illegal, and also leaves Apple unscathed because they don't take any losses. You can understand how bullying would be required in order to get some reluctant Publishers to conform.
- coldtea 13y ago>Jobs' scare tactic was that Amazon would eventually take a larger commission. And how's that a "scare tactic"? Sounds like something entirely reasonable for the publishers to consider.
- JimmaDaRustla 13y agoPredicting a Publishers' "inevitable fates" and conveying that you are their only hope, is a scare tactic. Also, Jobs also stated rampant piracy would be a major issue if attempting to sell E-Books through alternative means.
- threeseed 13y agoWow you have a warped view of how business works today. These aren't cute, innocent little children. If Apple comes to them and tells them they are the saving grace of the publishing industry it isn't a scare tactic. It's just meaningless bluster. Microsoft, Google, Amazon et al would be saying exactly the same thing. It doesn't mean anyone has to listen.
- JimmaDaRustla 13y agoIronically, the three companies you mentioned have all failed trying to succeed independently over and over again, rather than standing on the shoulders of others.
- threeseed 13y agoWhat evidence is there of bullying though ? It sounds like you're just making this up.