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Exactly how would Apple bully a Publisher? Jobs went and pulled down the CEO's pants?
by darkchasma 13y ago
Exactly how would Apple bully a Publisher? Jobs went and pulled down the CEO's pants?
- ceejayoz 13y ago"Lower the price or we won't sell your books"?
- JimmaDaRustla 13y agoIt was more like "Let us sell your books at higher prices, or lose money to Amazon and piracy."
- mjhagen 13y agoSo, no arms were actually twisted. There was no iBooks marked when the emails were sent and the publishers could've said no.
- threeseed 13y agoThe publishers had the choice to go with Amazon but decided against it because they made more money with Apple. So in what way is this bullying again ?
- JimmaDaRustla 13y agoI don't think you understand the concept of price fixing - The intent is that Apple is making the decision for the Publisher's by proposing an offer that isn't in the sense of "pros vs cons", but rather "right vs wrong". Of course most Publishers agreed because it was for the greater good of their company, and the only one hung up with the bad rep is their ring master. "You can either join us, or we'll collectively squash you."
- JimmaDaRustla 13y agoLike this: http://allthingsd.com/20130515/heres-that-steve-jobs-e-book-email-to-james-murdoch/ http://allthingsd.com/20130515/heres-that-steve-jobs-e-book-... TL;DR: Lose money when Amazon starts taking a bigger cut, or lose money due to piracy.