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There's this study of the carousel on Notre Dame's home page http://weedygarden.net/2013/01/carousel-stats/ http://weedygarden.net/2013/01/carousel-stats/ See

There's this study of the carousel on Notre Dame's home page http://weedygarden.net/2013/01/carousel-stats/ http://weedygarden.net/2013/01/carousel-stats/ Seems head honchos of marketing depts love these things because it satisfies inner politics of putting important stuff on the home page.

sbarre 13y ago
^ This.. While the user experience can be lacking with a carousel sometimes, I've definitely seen it used as an internal solution to deal with competing stakeholder interests that fight over homepage real estate, and would otherwise turn into a huge waste of time. You can arm-chair argue about fixing the underlying problem instead, but sometimes you have to be pragmatic and just placate and move on..