exactly. The only reason Amazon is now lowering its price is due to competition. If not for competition they'd keep prices stable or even try to increase it. (l

exactly. The only reason Amazon is now lowering its price is due to competition. If not for competition they'd keep prices stable or even try to increase it. (like they're going to start doing with books) Just one reason competition is generally good for consumers, even though on a macro level one could argue that competition is inefficient.