Short term gains for long term reputation losses as an acceptable mode of business? Serving both cucumber and capers with their lox bagels is not much of a def

Short term gains for long term reputation losses as an acceptable mode of business? Serving both cucumber and capers with their lox bagels is not much of a defensible competitive advantage, but I guess the owner just needs to ride out customer churn until they hit their ipo and can punch their exit strategy... well...