Some other techniques off the top of my head: -- offer a "price match guarantee" against any procedures versus in-network hospitals -- offer a discount for lo

Some other techniques off the top of my head: -- offer a "price match guarantee" against any procedures versus in-network hospitals -- offer a discount for low-risk patients (non-diabetic non-obese) who need to have surgery done -- do "bundle deals" with local hotels and/or attractions like they do with plane flights, so if you are travelling to the hospital you would have something for the family to do -- free 1-month nurse concierge where you can call a hotline to followup after any procedure (would be great for baby deliveries) -- discount on 3-months of physical training, along with a bundle deal at a local gym -- offer a "retainer" that would lockin a price of any procedure for 5 years. Good for those who are family planning or have a low-priority surgery It just seems like there's a market for something-that-doesn't-suck in healthcare.