The site was updated to a somewhat better 2.5 weeks to shutdown. It now says "Not quite sure what we were thinking on that one!" How could a founder not think

The site was updated to a somewhat better 2.5 weeks to shutdown. It now says "Not quite sure what we were thinking on that one!" How could a founder not think about what will happen to customers if they shut their servers down with three days notice? Seems like more than just not "thinking." Defies my attempts at understanding. Anyhow, hopefully no one is taken down too hard by this.