It's not advertising that I'm skeptical of w/r/t Google. It's their amount of capital. E.g., relating to the ASCII/binary discussion above: A binary web woul

It's not advertising that I'm skeptical of w/r/t Google. It's their amount of capital. E.g., relating to the ASCII/binary discussion above: A binary web would require advanced retooling and therefore investment. Smaller business entities are not in such a strong position to deal with such a large shift in their workflow. Therefore, switching to a binary protocol would disadvantage entities smaller than google.