As beloch pointed out, it is a great example of how to run a kickstarter campaign. But zooming out a bit, it is a great way to subvert "regular folks'" underst

As beloch pointed out, it is a great example of how to run a kickstarter campaign. But zooming out a bit, it is a great way to subvert "regular folks'" understanding of geometry to create a winning PR campaign and score major coverage from reputable sources. Congrats to all involved. I'm not sure whether to shake their hands or slap my own forehead.