It does indeed look like a cube... from an off-axis angle thanks to the irregular protrusion of the tread. If you were to cut the excess tread off straight acr

It does indeed look like a cube... from an off-axis angle thanks to the irregular protrusion of the tread. If you were to cut the excess tread off straight across the axis you'd have a pretty normal looking wheel. The explanation of why it's better is also pretty flimsy. The video basically says, "I put together a weird shape that can sort of fit in a cube but also rolls! Gnarly man!". These are basically skateboard wheels with treads, which might make them decent off-road wheels (people already make these). Those irregular edges look really weird to slide sideways on and I have a feeling they might be a little bit unpredictable. I'm not sure if this is a good invention or not, but they've already picked up $80K on kickstarter, so it's certainly a great example of how to run a kickstarter campaign!