Here is another guy who made a career out of doing touchy-feely 'social psychology' studies with catchy titles that resonated well with his target audience, lik

Here is another guy who made a career out of doing touchy-feely 'social psychology' studies with catchy titles that resonated well with his target audience, like 'meat eaters more anti-social than vegetarians': http://en.wikipedia.org/wiki/Diederik_Stapel http://en.wikipedia.org/wiki/Diederik_Stapel . Until it turned out he fabricated all of it, of course.