Having to sign up to begin experimenting is pretty painful, and a leading way to lose conversions in a hurry. Automatically generating an ephemeral project is

Having to sign up to begin experimenting is pretty painful, and a leading way to lose conversions in a hurry. Automatically generating an ephemeral project is lots less painful to people (like me) who want to see what it's all about. I also found myself concerned that 'About' didn't say anything about who was behind the project, or any such. 'About' should tell me who's running the show, why I should trust them, and why they're not going to run away with my data and leave me holding the cloud -- er, bag -- in three months.