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Required reading for anyone who has children and indeed for anyone making purchases of any kind, anywhere. The Behavioural economics page on Wikipedia, http://
by smackay 13y ago
Required reading for anyone who has children and indeed for anyone making purchases of any kind, anywhere.
The Behavioural economics page on Wikipedia, http://en.wikipedia.org/wiki/Behavioural_economics http://en.wikipedia.org/wiki/Behavioural_economics is a little dry but a good source of references. I can only claim to be somewhat (vaguely) aware of the subject but having a good introduction from TFA certainly kicked my critical thinking skills out of their complacency.
- obiterdictum 13y agoOn a related note, for anyone interested in this, I recommend reading "Predictably Irrational" by Dan Ariely[1]. He does actual studies and discusses a lot of these things (bias to loss aversion, change in behaviour when 1-layer detached from cash) and more. [1] http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Edition/dp/0061353248 http://www.amazon.com/Predictably-Irrational-Revised-Expande...