Feels like a pretty obvious winner... Not as big a winner as they thing though but that posturing may just be due to having been in fundraising mode or preemti

Feels like a pretty obvious winner... Not as big a winner as they thing though but that posturing may just be due to having been in fundraising mode or preemtively positioning themselves as a juicy aquisition target..the mentioning of Instagram among Facebook, Google, Wikipedia was rather strange. "Annotating stuff in a way that doesn't suck" and "getting stuff annotated by others" are two major pain points that they seem to solve rather well. The rest is automatic as long as they can figure out legal hurdles in the domains they want to tackle. If they can't they'll be the Napster and someone like Amazon will probably build the iTunes. Annotations by domain experts/creators is probably the biggest thing. Basically allows them to extend certain products i.e. deluxe editions of books with annotations from authors (like those director/actor comments tracks for movies)