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Alternatively, it may be that Apple has done its homework, nailed its target audience, and you're just not an Apple consumer. I would argue that these ads are

by pekk 13y ago

Alternatively, it may be that Apple has done its homework, nailed its target audience, and you're just not an Apple consumer. I would argue that these ads are doing two different things. That being part of the tribe - loving Apple and thinking it's just better - is not incidental to Apple, it's central to their brand strategy. They can just keep expanding the circle of people who drink the kool-aid. Google isn't cultivating a tribe, probably couldn't.

salk 13y ago
I'm an Apple guy, don't use any of Google's products, excluding YouTube on occasion, and Dear Sophie is a much better advertisement than Designed by Apple in California. Apple's ad comes off as forced and non-genuine to me.
- Tloewald 13y ago
  I think the ad is boring and crap and dear sophie was great, but apple has done dear sophie type ads too. Did you see the video (not an ad) Apple did of the uses ios devices are being put to that didn't make WWDC? People adjusting their own prosthetic limbs, doctors in the third world saving children. That was some stirring shit. http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-making-a-difference-one-app-at-a-time-video/ http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-m... I have no idea what the heck Apple was trying to achieve text and black balls. I nearly nodded off when this got shown at the WWDC keynote (it was up there with the obligatory jony ive video — seriously who cares what he says, we can look at the product).
  - salk 13y ago
    Apple should have aired a shorter version of something like that video, not Designed by Apple in California. I think it's a little telling of the state of things in the company that they didn't choose to go that route. This ad in combination with terrible graphic design decisions in iOS 7 has really got me down on Apple lately, to be honest.

by pekk 13y ago

salk 13y ago

I'm an Apple guy, don't use any of Google's products, excluding YouTube on occasion, and Dear Sophie is a much better advertisement than Designed by Apple in California. Apple's ad comes off as forced and non-genuine to me.

Tloewald 13y ago
I think the ad is boring and crap and dear sophie was great, but apple has done dear sophie type ads too. Did you see the video (not an ad) Apple did of the uses ios devices are being put to that didn't make WWDC? People adjusting their own prosthetic limbs, doctors in the third world saving children. That was some stirring shit. http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-making-a-difference-one-app-at-a-time-video/ http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-m... I have no idea what the heck Apple was trying to achieve text and black balls. I nearly nodded off when this got shown at the WWDC keynote (it was up there with the obligatory jony ive video — seriously who cares what he says, we can look at the product).
- salk 13y ago
  Apple should have aired a shorter version of something like that video, not Designed by Apple in California. I think it's a little telling of the state of things in the company that they didn't choose to go that route. This ad in combination with terrible graphic design decisions in iOS 7 has really got me down on Apple lately, to be honest.