> Yes, that's why Amazon had no effect on the retail market before disappearing. Because fat margins are the only important thing. Fat margins implies you have

> Yes, that's why Amazon had no effect on the retail market before disappearing. Because fat margins are the only important thing. Fat margins implies you have room to bring your price down and pick up additional market _if desired_. Your example of retail vs e-store is also odd, because retail space has its own costs (floor space/power/personnel/supply-chain/shipping/stock costs/etc), and thus margins are usually thinner. Also, someone selling 100 widgets for $1 each, has to support customers/returns/fix for 100 customers. Someone selling 5 widgets at $20 each only has to support 5 customers. It would generally cost less to do so (fewer customers). So.. Not sure what point you are trying to make, but maybe it was lost in the snark?