5 ms·

The Apple ad reminded me a lot of the Google Dear Sophie ad. Both were trying to tell the viewer "Hey, we are a part of your life and making it better." Excep

by parfe 13y ago

The Apple ad reminded me a lot of the Google Dear Sophie ad. Both were trying to tell the viewer "Hey, we are a part of your life and making it better." Except the Apple ad had to say it, while the Google ad showed it. Show v Tell; show wins. http://www.youtube.com/watch?v=R4vkVHijdQk http://www.youtube.com/watch?v=R4vkVHijdQk

cheald 13y ago
"Dear Sophie" legitimately makes me cry. The linked Apple ad makes me yawn. It's an extremely odd reversal, because a few years ago I would have unquestionably told you that Apple was the king of technology advertising. They got "Hey, what's important is how this makes your life better". The iPod ads, with the dancing silouhettes, were a perfect example of this - it wasn't about the gigabytes or the interface or the price - it was about this product that was great because it made you want to dance. It facilitated your happiness. Now, we have an ad from Google which absolutely nails "this is how our product will make your life better", while we have an ad from Apple that says "We think a lot of ourselves and think you should too." I wouldn't have expected that, at all.
- pekk 13y ago
  Alternatively, it may be that Apple has done its homework, nailed its target audience, and you're just not an Apple consumer. I would argue that these ads are doing two different things. That being part of the tribe - loving Apple and thinking it's just better - is not incidental to Apple, it's central to their brand strategy. They can just keep expanding the circle of people who drink the kool-aid. Google isn't cultivating a tribe, probably couldn't.
  - salk 13y ago
    I'm an Apple guy, don't use any of Google's products, excluding YouTube on occasion, and Dear Sophie is a much better advertisement than Designed by Apple in California. Apple's ad comes off as forced and non-genuine to me.
    - Tloewald 13y ago
      I think the ad is boring and crap and dear sophie was great, but apple has done dear sophie type ads too. Did you see the video (not an ad) Apple did of the uses ios devices are being put to that didn't make WWDC? People adjusting their own prosthetic limbs, doctors in the third world saving children. That was some stirring shit. http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-making-a-difference-one-app-at-a-time-video/ http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-m... I have no idea what the heck Apple was trying to achieve text and black balls. I nearly nodded off when this got shown at the WWDC keynote (it was up there with the obligatory jony ive video — seriously who cares what he says, we can look at the product).
      - salk 13y ago
        Apple should have aired a shorter version of something like that video, not Designed by Apple in California. I think it's a little telling of the state of things in the company that they didn't choose to go that route. This ad in combination with terrible graphic design decisions in iOS 7 has really got me down on Apple lately, to be honest.
- threeseed 13y ago
  Apple's Designed in California is a BRAND ad. Google's Dear Sophie is a PRODUCT ad. They have different goals, different approaches and different audiences. Apple has had product ads recently as well you know, maybe compare like with like ?
  - cheald 13y ago
    Dear Sophie is ostensibly a product ad for Chrome (in that the logo and name appear at the end), but it doesn't actually talk about Chrome. The ad would work just as well in Internet Explorer - it's about how Google The Company is making your life better (through email, Youtube, picture storage and sharing, etc). It's a very brand-flavored product ad.
brandonbloom 13y ago
I've got to wonder: How many people created dear.my.child@gmial accounts after watching this? Will Google eventually shut them down without (or with little) warning due to account inactivity?

by parfe 13y ago

cheald 13y ago

"Dear Sophie" legitimately makes me cry. The linked Apple ad makes me yawn. It's an extremely odd reversal, because a few years ago I would have unquestionably told you that Apple was the king of technology advertising. They got "Hey, what's important is how this makes your life better". The iPod ads, with the dancing silouhettes, were a perfect example of this - it wasn't about the gigabytes or the interface or the price - it was about this product that was great because it made you want to dance. It facilitated your happiness. Now, we have an ad from Google which absolutely nails "this is how our product will make your life better", while we have an ad from Apple that says "We think a lot of ourselves and think you should too." I wouldn't have expected that, at all.

pekk 13y ago
Alternatively, it may be that Apple has done its homework, nailed its target audience, and you're just not an Apple consumer. I would argue that these ads are doing two different things. That being part of the tribe - loving Apple and thinking it's just better - is not incidental to Apple, it's central to their brand strategy. They can just keep expanding the circle of people who drink the kool-aid. Google isn't cultivating a tribe, probably couldn't.
- salk 13y ago
  I'm an Apple guy, don't use any of Google's products, excluding YouTube on occasion, and Dear Sophie is a much better advertisement than Designed by Apple in California. Apple's ad comes off as forced and non-genuine to me.
  - Tloewald 13y ago
    I think the ad is boring and crap and dear sophie was great, but apple has done dear sophie type ads too. Did you see the video (not an ad) Apple did of the uses ios devices are being put to that didn't make WWDC? People adjusting their own prosthetic limbs, doctors in the third world saving children. That was some stirring shit. http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-making-a-difference-one-app-at-a-time-video/ http://www.macrumors.com/2013/06/12/apple-posts-ten-minute-m... I have no idea what the heck Apple was trying to achieve text and black balls. I nearly nodded off when this got shown at the WWDC keynote (it was up there with the obligatory jony ive video — seriously who cares what he says, we can look at the product).
    - salk 13y ago
      Apple should have aired a shorter version of something like that video, not Designed by Apple in California. I think it's a little telling of the state of things in the company that they didn't choose to go that route. This ad in combination with terrible graphic design decisions in iOS 7 has really got me down on Apple lately, to be honest.
threeseed 13y ago
Apple's Designed in California is a BRAND ad. Google's Dear Sophie is a PRODUCT ad. They have different goals, different approaches and different audiences. Apple has had product ads recently as well you know, maybe compare like with like ?
- cheald 13y ago
  Dear Sophie is ostensibly a product ad for Chrome (in that the logo and name appear at the end), but it doesn't actually talk about Chrome. The ad would work just as well in Internet Explorer - it's about how Google The Company is making your life better (through email, Youtube, picture storage and sharing, etc). It's a very brand-flavored product ad.

brandonbloom 13y ago

I've got to wonder: How many people created dear.my.child@gmial accounts after watching this? Will Google eventually shut them down without (or with little) warning due to account inactivity?