I think the everyday average person (non engineer, non tech industry) would take interest in the subject much more with PRISM, which names companies and service

I think the everyday average person (non engineer, non tech industry) would take interest in the subject much more with PRISM, which names companies and services that they interact with every day and they depend upon. If you take the body of people who use Google/Yahoo!/Facebook and get the % of people who are aware of the existence and importance of internet infrastructure, you will find that the % is nowhere near 100%. I think the order is okay, but the issue is that the media is making it a personality focus to make the story more sensationalist (do we sense a pattern here!?) and said average Joe is surely distracted.