IMHO, the copy is terrible. For example "The experience of a product" would be more effective if it were just "the experience" ... people don't think of the wor

IMHO, the copy is terrible. For example "The experience of a product" would be more effective if it were just "the experience" ... people don't think of the word PRODUCT, they don't buy a PRODUCT, that is a word you use internally. People buy things, iPads, iPhones ... not ... PRODUCTS. "Until every idea we touch, enhances each life it touches." is an awkward sentence to hear spoken. It is stupid because you don't touch ideas, but aside from that, would probably be more effective as "Until every idea we touch, enhances our lives" ... I'm sorry but it makes me think that this company is really suffering without an obsessive dictator micromanaging the product/marketing message.