3 ms·

I saw at least eight products being used in as many different settings. Seems to be a product ad to me. Here's a better example of a "Brand" ad. http://www.a

I saw at least eight products being used in as many different settings. Seems to be a product ad to me. Here's a better example of a "Brand" ad. http://www.apple.com/designed-by-apple/ http://www.apple.com/designed-by-apple/ (though some pundits have suggested that what we're really seeing are "mission" ads targeted to Apple employees, and being shared with the general populace) For a truly strange approach to advertising, we need to look at the Samsung Goat/Ninja/Crunk/Windows-Surface Homage ad. http://www.youtube.com/watch?v=uhM-DuM2WgE http://www.youtube.com/watch?v=uhM-DuM2WgE I really don't know what the message there was.

callahad 13y ago
I'm not sure that's as strange... The text at 0:22 basically says "The Galaxy S4 understands Icelandic," which, presumably, iOS doesn't. Looks like a straight up ad playing toward better localization for the Icelandic market.
- tater 13y ago
  FWIW, that's a market of only 300k people, who all learn norwegian and english fluently in school.
whiddershins 13y ago
The brand ad is again, in my opinion, terrible. It reminds me of when MTV jumped the shark, it has become totally self referential. It feels to me like an internal communication, a mission statement, or a guidance video for people who work at Apple. It doesn't seem to address what actual people thinking about buying and using stuff would actually respond to or care about. Or possibly I am really, really, out of touch.
- threeseed 13y ago
  Brand ads are supposed to be mission statements and the whole point of them is not to talk about product selling points. And you are out of touch in the sense that people are influenced by a brand and what it says about them. After all many items including clothing and shoes roughly cost the same to make regardless of the brand yet the prices and demand vary wildly.

callahad 13y ago

I'm not sure that's as strange... The text at 0:22 basically says "The Galaxy S4 understands Icelandic," which, presumably, iOS doesn't. Looks like a straight up ad playing toward better localization for the Icelandic market.

tater 13y ago
FWIW, that's a market of only 300k people, who all learn norwegian and english fluently in school.

whiddershins 13y ago

The brand ad is again, in my opinion, terrible. It reminds me of when MTV jumped the shark, it has become totally self referential. It feels to me like an internal communication, a mission statement, or a guidance video for people who work at Apple. It doesn't seem to address what actual people thinking about buying and using stuff would actually respond to or care about. Or possibly I am really, really, out of touch.

threeseed 13y ago
Brand ads are supposed to be mission statements and the whole point of them is not to talk about product selling points. And you are out of touch in the sense that people are influenced by a brand and what it says about them. After all many items including clothing and shoes roughly cost the same to make regardless of the brand yet the prices and demand vary wildly.