They already do that on google.com. I thought it was clever, and if you've used Chrome you'd probably get it. But you're right, not sure the general public woul

They already do that on google.com. I thought it was clever, and if you've used Chrome you'd probably get it. But you're right, not sure the general public would "get it." On the other hand they could start a multi-ad campaign. In these types of campaigns, creating the buzz is usually the first step. You're vague on purpose. We'll see if this is their intention.