Really, that was the best they could come up with? In the entire ad, they don't use the word "browser" once. It doesn't offer me a single reason to choose it ov

Really, that was the best they could come up with? In the entire ad, they don't use the word "browser" once. It doesn't offer me a single reason to choose it over another browser if I even identify it as a browser in the first place. And Google already has the best possibly place they could advertise Chrome - Google.com. People visiting Google.com, presumably, already like/trust/think highly of Google. Right there, you're only marketing to people who are more likely to be in favor of your company. Beyond that, they can offer lots of information and a download right there - getting much better results than a TV ad. With the TV ad, I'm left with little other than a message to "Install Google Chrome" whatever that is. With a link on a website, I can get more information, see why Chrome is better, and install it right there. Rather than trying to leave me with an impression of playfulness/fun (which I assume the blocks are supposed to do), real information can leave me with a good reason to install it.