You and I might choose Basecamp but it's amazing how many people refuse to use it for silly reasons like "It doesn't have gant charts". Many of the competitors

You and I might choose Basecamp but it's amazing how many people refuse to use it for silly reasons like "It doesn't have gant charts". Many of the competitors that have launched and have fallen into obscurity from your point of view are actually generating healthy profits from a few thousand customers in an industry you don't know. There are huge opportunities for brilliant web developers to release a first product, or version of a product, in an obscure market and use the profits to build something amazing with wider appeal.