> Isn't there a risk that releasing a product too early > could cause a negative first impression and by the time > you have gotten around to improving it

> Isn't there a risk that releasing a product too early > could cause a negative first impression and by the time > you have gotten around to improving it, everyone has > lost interest? Let's say that the per customer cost of your sales cycle doubles each time you engage that customer. This may not be a problem if: * you have a large market, and there are plenty of new potential customers. * the cost of your sales cycle is really cheap, i.e. low-touch, online sales. So if you have a small market that's expensive to sell to, make sure you've got all the details worked out in advance.