I mean, looking at the Kickstarter, I'm having a hard time understanding exactly what Fred is. www.kickstarter.com/projects/2000892040/fred-feed-reader-extraor

I mean, looking at the Kickstarter, I'm having a hard time understanding exactly what Fred is. www.kickstarter.com/projects/2000892040/fred-feed-reader-extraordinaire There's a vague description of being an RSS reader that you have control over. There's all kinds of talk of the various technologies that Fred sits on top of, but very little talk about what Fred itself actually does. There's a single image on the Kickstarter page, which isn't the product itself, and looks like something whipped together in Paint in 5 minutes time. There's a link to a demo site, but, again, it's not entirely clear what's going on when you get there. It's not that people are unwilling to pitch in or that $30k is necessarily even too much for that, but it has to be something people want and you have to give them a reason to want it. The lack of any kind of compelling pitch seems to be what killed the Kickstarter in this case.