I wish those retargeted ads were smarter. They should reset the given "intent" after an action is taken. Early this year, I bought a watch for my girlfriend as

I wish those retargeted ads were smarter. They should reset the given "intent" after an action is taken. Early this year, I bought a watch for my girlfriend as a surprise gift for our anniversary. I made the mistake of doing some prior research to find the best price... on her laptop! I bought the watch online, using the same computer, but the advertising software was incapable of recognizing this action and kept showing her exactly the same watch ads all over the Internet. Long story short, my gift was not a surprise anymore. That happens to me all the time, I always look the best deal before buying something online, buy it, but then have to deal with ads that are not of my interest anymore for about an extra week. I guess is more cost effective for advertisers to show completely irrelevant ads even if the purchase already materialized, but it gets so annoying to the point of starting to dislike the brand a little bit more every time. At least in my case.