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Hard to believe. The reason why search related ads work well is because the search engine knows about the intent... You just entered it. An ad on a news feed o

Hard to believe. The reason why search related ads work well is because the search engine knows about the intent... You just entered it. An ad on a news feed on the other hand is almost always something you don't want. The same goes for most ads on websites, they're likely something you do not want or something that does not align with your intend.

sunsu 13y ago
The new ads are "retargeted". You won't see one unless you've been to the advertisers website recently. That is where the "intent" comes from. Seems reasonable to drive user to your site through SEM/SEO, then hammer home the message with one of these new FB add.
- qnk 13y ago
  I wish those retargeted ads were smarter. They should reset the given "intent" after an action is taken. Early this year, I bought a watch for my girlfriend as a surprise gift for our anniversary. I made the mistake of doing some prior research to find the best price... on her laptop! I bought the watch online, using the same computer, but the advertising software was incapable of recognizing this action and kept showing her exactly the same watch ads all over the Internet. Long story short, my gift was not a surprise anymore. That happens to me all the time, I always look the best deal before buying something online, buy it, but then have to deal with ads that are not of my interest anymore for about an extra week. I guess is more cost effective for advertisers to show completely irrelevant ads even if the purchase already materialized, but it gets so annoying to the point of starting to dislike the brand a little bit more every time. At least in my case.
  - Lusake 13y ago
    >I made the mistake of doing some prior research to find the best price... Doing research to find the best price is never mistake. It sucks that your surprise is ruined. I dont know if advertisers can know if action is taken on other website. I guess you should delete cookies to "reset intent" or do research in private tab.
Esifer 13y ago
Not really. Have in mind these are retargeting ads. Lets say you visited Shop X and checked out different laptops on that website. Now you are on Facebook and there is post by Shop X in your feed featuring laptop you checked out on discount. Isn't that relevant to your interests? You already showed intent by visiting shop's website.

sunsu 13y ago

The new ads are "retargeted". You won't see one unless you've been to the advertisers website recently. That is where the "intent" comes from. Seems reasonable to drive user to your site through SEM/SEO, then hammer home the message with one of these new FB add.

qnk 13y ago
I wish those retargeted ads were smarter. They should reset the given "intent" after an action is taken. Early this year, I bought a watch for my girlfriend as a surprise gift for our anniversary. I made the mistake of doing some prior research to find the best price... on her laptop! I bought the watch online, using the same computer, but the advertising software was incapable of recognizing this action and kept showing her exactly the same watch ads all over the Internet. Long story short, my gift was not a surprise anymore. That happens to me all the time, I always look the best deal before buying something online, buy it, but then have to deal with ads that are not of my interest anymore for about an extra week. I guess is more cost effective for advertisers to show completely irrelevant ads even if the purchase already materialized, but it gets so annoying to the point of starting to dislike the brand a little bit more every time. At least in my case.
- Lusake 13y ago
  >I made the mistake of doing some prior research to find the best price... Doing research to find the best price is never mistake. It sucks that your surprise is ruined. I dont know if advertisers can know if action is taken on other website. I guess you should delete cookies to "reset intent" or do research in private tab.

Esifer 13y ago

Not really. Have in mind these are retargeting ads. Lets say you visited Shop X and checked out different laptops on that website. Now you are on Facebook and there is post by Shop X in your feed featuring laptop you checked out on discount. Isn't that relevant to your interests? You already showed intent by visiting shop's website.