I got the link since I follow him on twitter. However, I disagree this was game theory. It seems more like entrepreneurship and competition. He sees value whe

I got the link since I follow him on twitter. However, I disagree this was game theory. It seems more like entrepreneurship and competition. He sees value where others don't see it. Then does something about it. Like the guy who turned cow manure into organic flower pots and sells them to big chains. (Briefly mentioned on: http://www.ted.com/talks/mike_rowe_celebrates_dirty_jobs.html http://www.ted.com/talks/mike_rowe_celebrates_dirty_jobs.htm... )