A better foil to what Jay-Z is doing is Daft Punk: http://www.businessweek.com/articles/2013-06-27/daft-punks-get-lucky-how-to-build-the-song-of-the-summer#r=hp

A better foil to what Jay-Z is doing is Daft Punk: http://www.businessweek.com/articles/2013-06-27/daft-punks-get-lucky-how-to-build-the-song-of-the-summer#r=hp-sf http://www.businessweek.com/articles/2013-06-27/daft-punks-g... Jay-Z's marketing campaign is aggressive (pushing users to post things on social networks to unlock things) while Daft Punk is taking a more hands off approach, letting their fans spread the word. It will be interesting to see which one sells more.