Daft Punk, as a whole, just "get it." The article would claim the success of the songs is just because of their marketing effort after they were produced, but

Daft Punk, as a whole, just "get it." The article would claim the success of the songs is just because of their marketing effort after they were produced, but this isn't quite the case. The success for Daft Punk's product (its music) starts where the success for everything starts - baked into the product itself. The song is downright catchy, and Daft Punk knows that (although, myself I rather detest the song). But more importantly their songs have been catchy and interesting from the beginning, and they were able to build up a fan base. It's important to note in a case like this that Daft Punk has a cult following. Calling them an "unknown" band is like calling Radiohead unknown - they're only really unknown if you're completely detached from the music world, and even then you would still recognize their music. If you're an unknown band and you post a picture of your album cover online nobody would care, and carrying around an album in a titanium case would feel very gimmicky. But people have been waiting for a new Daft Punk album for some time, and the possibility of them releasing one is instantly news. The marketing was, for Daft Punk's situation, spot on. They got word out about their song and album in a way that didn't feel like marketing. But this was really only possible because they have a huge following and have gained traction from their product in the past. Interesting sidenote - I just read that Lady Gaga is trying out the whole "mysterious" thing for a huge fanbase for herself - she just made her "Twitter avatar the egg and left the message This interface has been shutdown temporarily. Please check back for updates." It's like she's rebranding herself publicly, and I'm willing to bet this will cause quite a stir.